Organizations must continuously adapt to market shifts, competitive pressures, technological disruption, and changing customer expectations. Success depends on building strong strategies and managing change effectively. This course provides participants with practical tools to develop business strategies, translate plans into action, lead transformation initiatives, manage resistance, and evaluate results in dynamic environments.
Leadership and Management
Business Strategy and Change
Organizations must continuously adapt to market shifts, competitive pressures, technological disruption, and changing customer expectations. Success depends on building strong strategies and managing change effectively. This course provides participants with practical tools to develop business strategies, translate plans into action, lead transformation initiatives, manage resistance, and evaluate results in dynamic environments.
Upcoming dates
Classroom
| Start date | End date | Location | Fee | Registration |
|---|---|---|---|---|
| Istanbul - Türkiye |
€1,925 + VAT
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| Amsterdam - Netherlands |
€2,100 + VAT
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| Istanbul - Türkiye |
€1,600 + VAT
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| Paris - France |
€2,200 + VAT
|
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| Barcelona - Spain |
€2,100 + VAT
|
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| Munich - Germany |
€2,125 + VAT
|
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| Kuala Lumpur - Malaysia |
€1,400 + VAT
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| Kuala Lumpur - Malaysia |
€1,400 + VAT
|
→ |
Online live
Remote
- Understand modern business strategy concepts and frameworks
- Apply strategic analysis tools to evaluate markets and organizations
- Translate strategy into execution plans with measurable outcomes
- Use proven change management models effectively
- Manage resistance and improve stakeholder buy-in
- Strengthen leadership skills during transformation
- Measure strategic and change performance
- Use data and digital tools for better decision-making
This program is intended for professionals involved in Leadership and Management.
- Managers and Executives
- Strategy Professionals
- Project Managers
- Change Management Leaders
- Department Heads
- Business Owners
- Anyone responsible for planning and transformation initiatives
This course uses an interactive and practical approach through presentations, case studies, workshops, group discussions, strategy exercises, change simulations, and real workplace examples.
Day1
Foundations of Business Strategy
- Core concepts and importance of business strategy
- Strategic thinking in competitive environments
- Analysing internal and external business conditions
- Using SWOT and PESTEL frameworks
- Scenario planning for uncertainty and market shifts
- Competitive positioning and strategic choices
- Creating an organizational strategic overview
- Exercise: Build a preliminary strategic map
Day2
Strategy Execution and Performance Measurement
- Converting strategy into operational action plans
- Common barriers to successful execution
- Performance systems for monitoring progress
- Goal-setting methods to align strategy and outcomes
- Strategic portfolio management and prioritisation
- Aligning resources with strategic capabilities
- Exercise: Create an execution plan using KPIs and OKRs
Day3
Foundations of Change Management
- Nature of organizational change in evolving markets
- Overview of Kotter, ADKAR, and McKinsey 7-S models
- Leadership responsibilities during transformation
- Emotional intelligence in managing change
- Assessing organizational culture readiness
- Selecting the right change framework for the situation
- Exercise: Conduct a change readiness assessment
Day4
Managing Resistance and Navigating Change
- Sources of resistance during change initiatives
- Techniques to reduce resistance and gain commitment
- Communication and engagement during transitions
- Managing politics and power dynamics in change programs
- Understanding employee experience through change stages
- Supporting stakeholders during complex transitions
- Exercise: Design a change communication plan
Day5
Evaluating Change and Strategic Decision Making
- Measuring results of change initiatives
- Decision-making frameworks for strategic choices
- Ethical issues in transformation environments
- Measuring ROI of change initiatives
- Digital transformation and AI impacts on strategy
- Using analytics in strategic decisions
- Case study: Lessons from digital transformation successes and failures
- Key takeaways and course review
SPARK Training Certificate of Completion is awarded to participants who attend and complete the full training course.
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