In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors already embracing global expansion. This course investigates the distinct challenges and opportunities that arise from conducting business across national boundaries and demonstrates how organizations can formulate effective strategies to excel in international markets. Participants will be introduced to topics such as the international business environment, market entry strategies, cross-cultural management, performance management in global businesses, and global strategies for emerging markets.
Planning and Strategy Management
Certificate in Global Business Strategy (CGBS)
In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors already embracing global expansion. This course investigates the distinct challenges and opportunities that arise from conducting business across national boundaries and demonstrates how organizations can formulate effective strategies to excel in international markets. Participants will be introduced to topics such as the international business environment, market entry strategies, cross-cultural management, performance management in global businesses, and global strategies for emerging markets.
Upcoming dates
Classroom
| Start date | End date | Location | Fee | Registration |
|---|---|---|---|---|
| Vienna - Austria |
€2,125 + VAT
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| Barcelona - Spain |
€1,925 + VAT
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| Paris - France |
€2,250 + VAT
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| Munich - Germany |
€2,125 + VAT
|
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| Amsterdam - Netherlands |
€2,125 + VAT
|
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| London - United Kingdom |
€2,100 + VAT
|
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| Istanbul - Türkiye |
€1,425 + VAT
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| Vienna - Austria |
€2,125 + VAT
|
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Online live
Remote
- Analyze the global business environment and understand its impact on business strategy
- Evaluate different international market entry strategies and assess their suitability for various industries and companies
- Assess the various performance management tools that can be used in global businesses
- Align an organization’s vision, mission, and values to the global business strategy
- Identify factors influencing global business strategy in emerging markets and recognize the impact of future trends
This program is intended for professionals involved in Planning and Strategy Management.
- Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level.
This course uses hands-on practical exercises to enable participants to develop essential skills for global business strategy. Participants will work in teams to build their strategies and engage in group discussions and interactive activities to facilitate knowledge-sharing and the exchange of best practices.
Day1
Module1. Introduction to Global Business Strategy
- Defining global business strategy
- The importance of global business strategy
- The global economic environment
- Political, cultural, and social factors that impact global businesses
- Technological and legal factors in global business
Day2
Module 2. International Market Entry Strategies
- International market entry modes: Pros and cons
- Factors to consider when selecting a market entry mode
- The importance of strategic alliances in global business
- Forms of strategic alliances
- Selecting a strategic partner
Day3
Module 3. Performance Management in Global Business
- Definition and importance of performance management
- The role of performance management in global business
- Factors affecting performance management in global businesses
- Measurement systems and KPIs for global businesses
- Performance measurement frameworks
Day4
Module 4. Global Business Strategy Implementation
- Challenges faced during implementation
- Key components of global business strategy implementation
- Aligning organizational vision, mission, and values
- The importance of effectively implementing global business strategies
- Key success factors in global business strategy implementation
Day5
Module 5. Practical Applications of Global Business Strategy
- Global business strategy in emerging markets
- The impact of technology on global business
- Global talent management
- Environmental and social responsibility strategy
- Future trends in global business strategy
SPARK Training Certificate of Completion is awarded to participants who attend and complete the full training course.
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