This course focuses on the responsible management of the travel industry to ensure the preservation of cultural, social, and environmental heritage while promoting economic growth. It starts by exploring the importance and dynamics of sustainable tourism in the context of a national strategy. Next, it lays out the fundamental principles for creating innovative tourism products. Finally, it explores the role of governance, risk, and quality in securing a sustainable approach toward tourism development.
Public Relations
Certificate in Sustainable Tourism Development (CSTD)
This course focuses on the responsible management of the travel industry to ensure the preservation of cultural, social, and environmental heritage while promoting economic growth. It starts by exploring the importance and dynamics of sustainable tourism in the context of a national strategy. Next, it lays out the fundamental principles for creating innovative tourism products. Finally, it explores the role of governance, risk, and quality in securing a sustainable approach toward tourism development.
Upcoming dates
Classroom
| Start date | End date | Location | Fee | Registration |
|---|---|---|---|---|
| Vienna - Austria |
€2,125 + VAT
|
→ | ||
| Barcelona - Spain |
€1,925 + VAT
|
→ | ||
| Paris - France |
€2,250 + VAT
|
→ | ||
| Munich - Germany |
€2,125 + VAT
|
→ | ||
| Amsterdam - Netherlands |
€2,125 + VAT
|
→ | ||
| London - United Kingdom |
€2,100 + VAT
|
→ | ||
| Istanbul - Türkiye |
€1,425 + VAT
|
→ | ||
| Vienna - Austria |
€2,125 + VAT
|
→ |
Online live
Remote
- Identify the dynamics of tourism development and their importance for sustainable growth
- Recognize sound tourism governance practices and the influence of stakeholders on sector development
- Apply sustainability principles in the creation of innovative products
- Implement strategies to mitigate both the positive and negative effects of tourism
- Assess the effectiveness of quality controls applied in the development of tourism projects
This program is intended for professionals involved in Public Relations.
- Managers, supervisors, and decision-makers directly or indirectly involved in the tourism sector.
This interactive course leverages a mixed learning approach, including presentations, video analysis, case studies, discussions, and group exercises.
Day1
Dynamics of Sustainable Tourism Development
- Introduction to tourism development
- Principles and strategies for sustainable tourism
- Sectorial approaches to tourism and sustainability
- Management tools for sustainable development
- Challenges and opportunities in tourism development
Day2
Governance in Tourism
- Role of good governance
- Governance concepts in sustainable tourism
- Tourism and economic growth
- Tourism and employment
Day3
Innovation in Tourism
- Creativity versus innovation
- Destination development
- Tourism innovation models
- Innovation toward a sustainable approach
Day4
Tourism Impact
- Positive impacts of tourism
- Negative impacts of tourism
- Managing tourism impact
- Alternative tourism models to engage stakeholders
Day5
Quality Control and Ecolabelling
- Fundamentals of quality control
- Future of tourism development
- Review of quality approach in tourism
- Quality assurance and ecolabels
SPARK Training Certificate of Completion is awarded to participants who attend and complete the full training course.
Explore this topic
Related Training Courses
Public Relations
Advanced Communication Skills
Public Relations
Certificate in Events Management
Public Relations
Certified Brand Manager (CBM)
Public Relations
