Data alone has limited value unless it is collected correctly, analyzed effectively, and communicated clearly. This course provides a complete end-to-end understanding of the data journey—from collection and preparation to visualization and storytelling. Participants will learn how to gather reliable data, transform it into meaningful insights, and communicate those insights in a compelling narrative that supports decision-making. This is an essential skill set for professionals working in analytics, reporting, business intelligence, and management roles.
Data Management and Business Intelligence
Data Collection, Visualization & Storytelling
Data alone has limited value unless it is collected correctly, analyzed effectively, and communicated clearly. This course provides a complete end-to-end understanding of the data journey—from collection and preparation to visualization and storytelling. Participants will learn how to gather reliable data, transform it into meaningful insights, and communicate those insights in a compelling narrative that supports decision-making. This is an essential skill set for professionals working in analytics, reporting, business intelligence, and management roles.
Upcoming dates
Classroom
| Start date | End date | Location | Fee | Registration |
|---|---|---|---|---|
| London - United Kingdom |
€2,100 + VAT
|
→ | ||
| Barcelona - Spain |
€1,925 + VAT
|
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| Munich - Germany |
€1,725 + VAT
|
→ | ||
| London - United Kingdom |
€2,100 + VAT
|
→ | ||
| Barcelona - Spain |
€1,925 + VAT
|
→ | ||
| Amsterdam - Netherlands |
€2,125 + VAT
|
→ | ||
| London - United Kingdom |
€2,100 + VAT
|
→ | ||
| Munich - Germany |
€2,125 + VAT
|
→ |
- Understand the full data lifecycle from collection to communication
- Apply effective data collection techniques and ensure data quality
- Clean, structure, and prepare datasets for analysis
- Create meaningful visualizations using appropriate chart types
- Apply storytelling techniques to communicate insights clearly
- Develop dashboards and reports for decision-making
- Translate complex data into simple, actionable messages
- Improve data-driven communication within organizations
This program is intended for professionals involved in Data Management and Business Intelligence.
- Data Analysts and Business Analysts
- Business Intelligence Professionals
- Project and Operations Managers
- Engineers and Technical Professionals
- Marketing and Research Teams
- Anyone involved in reporting and decision-making
This course is highly practical and interactive, combining real-world datasets with hands-on exercises. Participants will engage in data collection simulations, cleaning and structuring activities, and visualization workshops. Case studies will demonstrate how data storytelling is used in business and government decision-making. Practical exercises will focus on turning raw data into dashboards and narrative presentations using visualization tools and structured storytelling frameworks.
Day1
Fundamentals of Data Collection
- Introduction to the data lifecycle
- Primary vs secondary data sources
- Data collection methods and tools
- Ensuring data accuracy and reliability
- Ethical considerations in data collection
Day2
Data Preparation and Structuring
- Data cleaning techniques and error handling
- Handling missing, duplicate, and inconsistent data
- Data formatting and transformation
- Structuring datasets for analysis
- Data validation and quality control
Day3
Data Visualization Principles
- Importance of visualization in data communication
- Selecting appropriate chart types
- Visual perception and design principles
- Avoiding misleading or unclear visuals
- Building clear and effective visuals
Day4
Data Storytelling Techniques
- Turning data into a narrative
- Structuring a compelling data story
- Identifying key insights and messages
- Audience-focused communication strategies
- Combining visuals with storytelling elements
Day5
Dashboards and Practical Project
- Designing dashboards for decision-making
- KPI selection and performance indicators
- Building a complete data story project
- Presentation of findings and insights
- Best practices for continuous improvement
SPARK Training Certificate of Completion is awarded to participants who attend and complete the full training course.
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