Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic communication ensures that messages are clear, consistent, and connected to organizational objectives. This course provides participants with practical tools to develop communication strategies, manage brand reputation, engage stakeholders, and measure performance effectively.
Public Relations
Executive Strategic Marketing and Communications
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic communication ensures that messages are clear, consistent, and connected to organizational objectives. This course provides participants with practical tools to develop communication strategies, manage brand reputation, engage stakeholders, and measure performance effectively.
Upcoming dates
Classroom
| Start date | End date | Location | Fee | Registration |
|---|---|---|---|---|
| London - United Kingdom |
€1,925 + VAT
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| Barcelona - Spain |
€2,125 + VAT
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| Istanbul - Türkiye |
€1,925 + VAT
|
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| Amsterdam - Netherlands |
€2,100 + VAT
|
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| Istanbul - Türkiye |
€1,600 + VAT
|
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| Paris - France |
€2,200 + VAT
|
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| Barcelona - Spain |
€2,100 + VAT
|
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| Geneva - Switzerland |
€2,625 + VAT
|
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Online live
Remote
- Understand executive communication principles and business impact
- Build strategic communication plans aligned with objectives
- Strengthen brand reputation and market positioning
- Improve stakeholder engagement and relationship management
- Apply storytelling for stronger communication influence
- Develop crisis communication readiness
- Use KPIs and analytics to measure results
- Enhance leadership presence in marketing and communications
This program is intended for professionals involved in Public Relations.
- Senior Executives
- Marketing Directors
- Communication Managers
- Public Relations Leaders
- Department Heads
- Business Owners
- Anyone responsible for executive communication and brand strategy
This course uses an interactive and practical approach through presentations, executive case studies, group discussions, strategy workshops, communication exercises, analytics reviews, and real workplace examples.
Day1
Communication Fundamentals
- Introduction to communication: definition, purpose, and nature
- Communication theories and principles
- Various communication types
- Objectives of a leader’s communication
- Communication channels and their features
- Communication tools and platforms for management
Day2
Strategic Communication Planning
- Steps for creating a communication strategy aligned with objectives
- Role of communication in supporting business strategy
- Setting measurable communication goals
- Characteristics of effective communication messages
- Role and impact of storytelling in communication
- Methods for executing successful communication initiatives
Day3
Brand Management
- Definition and importance of brand management
- Building and protecting organizational reputation
- Brand positioning techniques
- Communicating a brand across channels
- Managing brand perception internally and externally
- Brand equity and methods for measuring it
- Developing a crisis communication plan
Day4
Stakeholder Engagement
- Importance of stakeholder engagement
- Identifying, mapping, and analyzing stakeholders
- Strategies for effective stakeholder engagement
- Building positive relationships with stakeholders
- Representing the organization during events
- Importance of stakeholder feedback
Day5
Performance Measurement
- Importance of communication performance measurement
- Main KPIs for communication effectiveness
- Techniques for conducting communication audits
- Role of data and analytics in improving strategy
- Reporting and presentation techniques for results
- Communication barriers and overcoming solutions
SPARK Training Certificate of Completion is awarded to participants who attend and complete the full training course.
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