Professional graphic design and desktop publishing are essential for creating strong visual communication across print, digital, and marketing channels. Effective design combines creativity with technical skills, typography, layout principles, image production, and brand consistency. This course provides participants with practical tools to create professional designs, prepare files for print, develop digital graphics, and support modern communication and marketing needs.
Public Relations
Graphic Design & Desktop Publishing
Professional graphic design and desktop publishing are essential for creating strong visual communication across print, digital, and marketing channels. Effective design combines creativity with technical skills, typography, layout principles, image production, and brand consistency. This course provides participants with practical tools to create professional designs, prepare files for print, develop digital graphics, and support modern communication and marketing needs.
Upcoming dates
Classroom
| Start date | End date | Location | Fee | Registration |
|---|---|---|---|---|
| Barcelona - Spain |
€2,125 + VAT
|
→ | ||
| Istanbul - Türkiye |
€1,925 + VAT
|
→ | ||
| Amsterdam - Netherlands |
€2,100 + VAT
|
→ | ||
| Istanbul - Türkiye |
€1,600 + VAT
|
→ | ||
| Paris - France |
€2,200 + VAT
|
→ | ||
| Barcelona - Spain |
€2,100 + VAT
|
→ | ||
| Munich - Germany |
€2,125 + VAT
|
→ | ||
| Istanbul - Türkiye |
€1,425 + VAT
|
→ |
Online live
Remote
- Understand core principles of graphic design and visual communication
- Apply colour theory, typography, and composition effectively
- Use professional design software for creative projects
- Prepare images and files for print production
- Create digital illustrations and visual assets
- Design professional layouts for desktop publishing
- Apply web and marketing design principles
- Build consistent branding across multiple channels
This program is intended for professionals involved in Public Relations.
- Graphic Designers
- Marketing Professionals
- Communication Teams
- Desktop Publishing Staff
- Content Creators
- Small Business Owners
- Anyone seeking practical design skills
This course uses an interactive and practical approach through presentations, live demonstrations, software practice, design workshops, case studies, group discussions, and hands-on creative exercises.
Day1
Fundamentals of Graphic Design
- Introduction to graphic design and its purpose
- Colour theory and colour psychology
- Resolution principles and image quality
- Vector and postscript concepts in design workflows
- Essential hardware components for graphic design
- Popular software: Adobe Photoshop, Illustrator, InDesign
- Setting up a professional design workplace
- Ergonomics, colour calibration, and file management
- Exercise: Analyse professional posters for colour, typography, and composition
Day2
Digital Imaging and Printing Production
- Digital imaging tools and raw materials
- Graphic tablets, scanners, and digital cameras
- Scanning and image capturing principles
- Scanning resolution, file formats, and colour sampling
- Photography basics and royalty-free image usage
- Composition, lighting, licensing, and copyright rules
- Prepress processes and print file preparation
- Printer management and digital printing techniques
- Embedding and linking graphics in print-ready files
- Working with PDFs for print production
- Case study: Evaluate a faulty print sample
Day3
Digital Illustration
- Comparing vector and bitmap graphics
- Digital illustration tools and techniques
- Bézier curves, selections, masks, rasterising, clipping paths
- Object management and layer organization
- Grouping, locking, aligning, arranging, transforming
- Brushes, filters, gradients, and effects
- Photo manipulation and montage techniques
- Producing realistic illustration effects
- Combining pixels with paths, perspective, and shadows
- Typography and text integration into illustrations
- Exercise: Create a mixed-media illustration
Day4
Design and Typography for Desktop Publishing
- Design principles and reader perception
- Typographic rules for print publications
- Legibility, spacing, type families, and font pairing
- Popular typefaces and font selection for branding
- Layout components in desktop publishing
- Grids, margins, master pages, paragraphs, and text styles
- Integrating graphics with text and copy-fitting
- Managing multi-page layouts and preparing files for print
- Activity: Redesign a three-page brochure
Day5
Web and Marketing Design Principles
- Introduction to web design concepts and principles
- Visual hierarchy, responsiveness, and user experience
- Web graphics and internet image formats
- Webpage layout and structural elements
- HTML structure and CSS formatting basics
- Common web design software
- Best practices for navigation and hyperlinks
- Connection between design and marketing
- Visual consistency across channels
- Case study: Review a company website for usability and branding improvements
SPARK Training Certificate of Completion is awarded to participants who attend and complete the full training course.
Explore this topic
Related Training Courses
Public Relations
Advanced Communication Skills
Public Relations
Certificate in Events Management
Public Relations
Certificate in Sustainable Tourism Development (CSTD)
Public Relations
