This course is designed to provide an overview of the essential practices for boosting the global competitiveness of tourism destinations. It begins by examining the duties and responsibilities of governing bodies and Destination Management Organizations (DMOs). Secondly, it highlights the significance of attraction factors and performance standards in the process of creating a unique brand identity for the destination. Lastly, it focuses on practical measures to reduce the negative impacts of mass tourism and enhance the overall visitor experience.
Public Relations
Tourism Destination Management and Branding
This course is designed to provide an overview of the essential practices for boosting the global competitiveness of tourism destinations. It begins by examining the duties and responsibilities of governing bodies and Destination Management Organizations (DMOs). Secondly, it highlights the significance of attraction factors and performance standards in the process of creating a unique brand identity for the destination. Lastly, it focuses on practical measures to reduce the negative impacts of mass tourism and enhance the overall visitor experience.
Upcoming dates
Classroom
| Start date | End date | Location | Fee | Registration |
|---|---|---|---|---|
| London - United Kingdom |
€2,100 + VAT
|
→ | ||
| Frankfurt - Germany |
€1,625 + VAT
|
→ | ||
| Barcelona - Spain |
€1,925 + VAT
|
→ | ||
| Barcelona - Spain |
€1,925 + VAT
|
→ | ||
| Frankfurt - Germany |
€1,625 + VAT
|
→ | ||
| Rome - Italy |
€2,125 + VAT
|
→ | ||
| Kuala Lumpur - Malaysia |
€1,400 + VAT
|
→ | ||
| Barcelona - Spain |
€1,925 + VAT
|
→ |
- Recognize the significance of efficient destination management strategies and the crucial role of cooperation between the private sector and the public sector
- Utilize various techniques to evaluate destination competitiveness and performance comparison
- Establish a favorable destination image through strategic branding and positioning
- Formulate plans for sustainable management of destinations and attractions
- Implement proven methods to increase visitor satisfaction and trust
This program is intended for professionals involved in Public Relations.
- Managers, supervisors, and destination administrators who are directly or indirectly involved in the tourism management sector.
This dynamic course offers a well-rounded education that blends both theoretical and hands-on learning experiences. It follows an interactive teaching approach, incorporating engaging elements such as lectures, real-life case studies, group discussions, and collaborative exercises.
Day1
Destination management: Scope and structure
- Basic elements of tourist destination
- Pillars of destination management
- Role of Destination Management Organizations (DMOs)
- Public-Private Partnerships (PPPs) in the tourism sector
- Benefits of destination management policies
- Attractiveness of tourist destination
Day2
Destination competitiveness
- Factors contributing to competitiveness
- Destination choice and competitiveness
- Destination competitiveness assessment
- Benchmarking destination competitiveness
- Managing benchmarking outcomes
Day3
Destination branding
- Branding challenges for tourism destination
- Benefits of an effective branding
- Targeted market identification
- The brand-building process
- Creating a branding identity
Day4
Destination management strategies
- Product design
- Product marketing and development
- Carrying capacity determination
- Governance and tourism management stakeholders
- Destination and site operation
Day5
Quality control and visitor management strategies
- Visitor management overview
- Mass tourism challenges
- Key perspective of visitor management
- Visitor management actions
- Visitor information management
SPARK Training Certificate of Completion is awarded to participants who attend and complete the full training course.
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